Absolute Certainy

How to give your customers exactly what they wants

Journal Articles

John has been writing articles for The Journal – the official publication of the New Zealand Institute of Chartered Accountants – since 2003.  Most of these articles cover business development and marketing issues targeted at accountants in public practice.  Many of the issues will also be of interest to people working in other types of businesses.

These articles are reproduced here with the permission of the Institute.  If you would like to republish any of the articles please contact The Journal’s Editor Aaron Watson