Absolute Certainy

How to give your customers exactly what they wants


  • Read this excellent introduction to the principles of Absolute Certainty published in Australia's National Accountant magazine
  • Here are some great examples of absolute certainty in action
  • Catch up on John's Journal articles - written for the New Zealand Institute of Chartered Accountants. Some are specific to accountants but many are relevant to any service business
  • Here are some links to other sites with great ideas on running outstanding businesses
  • If you need a photo of John or an image of the cover of Absolute Certainty then click here
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