Absolute Certainy

How to give your customers exactly what they wants

Take Away The Risk

Clients don’t like risk.

As a start your clients want assurance you’re good at what you do.  That’s why attainment of training and educational standards and membership of professional and trade bodies are so important. But it’s not enough.

Your clients also want to know:

  • How you will do the work for them
  • Who will do the work
  • When you will have the work completed
  • Where you will do the work
  • What they need to do to help you
  • How much you will charge them

In other words your clients are looking for “Absolute Certainty”.

 

Next principle - Deliver What Your Clients Want >>

<< Previous principle - Stand Out From The Crowd